March 30, 2009

PR and Publicity - Seth Godin

PR is the focused examination of your interactions and tactics and products and pricing that, when combined, determine what and how people talk about you. A publicity firm will tell you stories about how they got a client ink.  A PR firm will talk about storytelling and being remarkable and spreading the word. 

In my experience, few people have a publicity problem, but almost everyone has a PR problem.

MAC, Southwest, Walmart, Twitter, Google.

So, what's your story?

Mar 30, 2009 7:00:00 AM | Business, Marketing

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