Brand Autopsy brought up an interesting statistic in a recent post: Overall car sales have declined 40% from the same time last year. Hyundai has recorded an increase of nearly 5.0% from the year prior.
In a recent post I mentioned a GM commercial for their "Total Confidence" plan. Among other things, GM decided to copy exactly Hyundai brilliant marketing campaign. Another reason why GM will never get ahead.
Don't copy. Create.