Exciting ideas get killed - or “defanged” - everyday. Usually this happens because key players or key ideas were excluded from the decision-making process. The cure for this is to “build” key decisions in a collaborative environment. There are many ways to do this - brainstorming sessions, collaborative events, workshops, summit meetings - but the important thing is that all views are represented. Then you need the right kind of facilitation so that good ideas don’t cancel each other out. Collaboration shouldn’t lead to compromise - it should lead to radical, game-changing ideas.
In an online interview with Idea Sandbox about his new book The Designful Company: How to build a culture of nonstop innovation (Voices That Matter).